How to share Amazon affiliate links on Instagram and TikTok

By the BioHive team · Updated

Short answer: Links in Instagram and TikTok captions aren't clickable, so put one shoppable page in your bio and point every post to it ("tap the link in my bio", or give the item's shop code). On Instagram you can also use the link sticker in Stories. Always disclose that you earn a commission, and follow the Amazon Associates rules on disclosure and on how you show Amazon prices.

Where links are clickable

PlaceInstagramTikTok
Post or Reel captionNot clickableNot clickable
Profile bioClickable (bio links)Clickable once your account is eligible for a website link
StoriesLink stickerNo standard link sticker
Comments and DMsNot reliably clickable; looks spammyNot clickable

So the bio link does the heavy lifting. Make it a page where people can actually find the product from your video, not a wall of buttons.

The setup that works

  1. Get your Amazon links. In the Amazon Associates SiteStripe bar on any product page, copy the short link (amzn.to/…) or the full link with your tag.
  2. Add them to one page. In BioHive, paste the link and the card fills itself in. Add a code if a brand gave you one, and use collections ("Kitchen", "Gym bag") so people can browse.
  3. Put the page in your bio. biohive.store/yourname in both apps.
  4. Point each post at one product. Every BioHive product has a short shop code like JUG4. Say it in the video or put it on screen: viewers type it at biohive.store/find (or in your store's search) and land on that exact item. More on shop codes.
  5. Disclose. Add "#ad" or "I earn from qualifying purchases" in the caption or on screen, not only on your bio page. Disclosure guide.

Amazon rules worth knowing

Measure what works

Amazon reports what sold; BioHive shows which cards got tapped and where the visits came from (Instagram, TikTok, direct). Comparing the two tells you which videos drive interest and which products convert.

FAQ

Can I put an Amazon affiliate link in an Instagram caption?

You can paste it, but it won't be clickable. Followers would have to copy it by hand. Put the link on your bio page instead, or use the link sticker in an Instagram Story.

Why can't I add a link to my TikTok bio?

TikTok only shows the website field to eligible accounts. Personal accounts usually need around 1,000 followers; business accounts can often add one sooner. Until then, send viewers to your page by name or shop code.

Do I have to disclose Amazon affiliate links on social media?

Yes. The FTC expects a clear disclosure in the post itself, and the Amazon Associates program requires you to identify yourself as an Amazon Associate. For example: "I earn from qualifying purchases (#ad)."

Are amzn.to short links allowed?

Yes. Amazon's own SiteStripe creates amzn.to links, and BioHive accepts both the short link and the full product link.

Try BioHive: paste your affiliate links, get a shoppable page with product photos, prices, codes and click stats. $5/month, no commission, 14-day free trial.

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